What You'll Learn
- Build and apply brand architecture and positioning frameworks to drive differentiation and growth.
- Analyze and track brand equity using tools like the CBBE model, valuation methods, and brand health metrics.
- Incorporate behavioral science, consumer psychology, and cultural branding to shape deep brand meaning.
- Design digital and global brand strategies that adapt across markets and leverage AI personalization.
Requirements
- A basic understanding of branding, marketing, or business strategy is helpful
- Curiosity and willingness to explore how human psychology and brand frameworks intersect
Who This Course is For
- Brand Managers responsible for portfolio strategy and identity
- Marketing Professionals seeking to elevate brand storytelling and performance
- Business Strategists & Product Managers involved in growth planning and differentiation
- Entrepreneurs creating purpose-driven or scalable brands
- MBA Students and advanced learners seeking practical brand-building insight
Your Instructor
Dr. Amar Massoud
Specialized in IT certfication trainings
4.5 Instructor Rating
19,353 Reviews
133,953 Students
231 Courses
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