Name: AI-Powered Customer Experience (CX)
Availability: InStock

What You'll Learn

Map end-to-end customer journeys and spot high-impact CX touchpoints with data-driven frameworks.
Build AI-powered personalization (chatbots, recommenders) that lifts engagement, loyalty, and revenue.
Apply user-psychology insights to craft friction-free, emotionally resonant experiences that delight.
Transform raw support, sales, and feedback data into clear CX dashboards and ROI-backed stories.
Master CX principles: Understand core CX concepts, frameworks, segmentation, journey mapping, VoC, and emotional design.
Leverage Generative AI: Apply AI for personalized content, chatbots, recommendations, and product innovation in CX.
Strategize AI in CX: Develop AI strategies, assess ethical implications, and explore future trends in AI-powered CX.

Requirements

For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
No prior coding required—just a computer, internet access, and curiosity about improving customer experiences. Basic marketing or analytics familiarity is helpful but not mandatory.

CX and product managers, marketers, UX researchers, data analysts, and founders who want to blend data, AI, and psychology to create unforgettable customer experiences that drive loyalty and growth.
This course is designed for a diverse audience passionate about elevating customer experience through innovative technologies.
No prior extensive technical background in AI is required, though a foundational understanding of business operations and customer interaction is beneficial. This course will provide both theoretical knowledge and practical skills for real-world application.

Institute of Management, Technology and Finance

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