What You'll Learn
- Understand the fundamentals of online buying behavior and how to motivate your target audience to act using behavioral science principles
- Increase conversions and sales by effectively utilizing cognitive biases and behavioral techniques
- Intelligently apply behavioral science principles such as Scarcity, Commitment, Loss Aversion, and Anchoring to make your messages and assets more compelling
- Use proven tools such as Social Proof, Anchoring, and Paradox of Choice to eliminate friction from the buying process and improve user experience
- Close the gap between trigger and purchase faster, reducing the exposure of potential customers to competitor brands and messaging
- Develop a fundamental understanding of the principles of commercial communication and apply them to your digital marketing strategy
- Cut Through Marketing Myths: Learn to separate behavioral science fact from fiction—and apply only what truly drives real-world results.
Requirements
- Whether you're a beginner or an expert, this course will meet you where you're at and guide you towards success in digital marketing
Who This Course is For
- Whether you're starting out or looking to elevate your digital marketing skills, this course is for you. It's perfect for entrepreneurs, freelancers, product managers, digital marketing specialists, and anyone eager to harness the power of psychology to enhance their marketing effectiveness and drive growth.
Your Instructor
Ventseslav Hikov
Chief Strategy Officer at Graffiti BBDO
4.7 Instructor Rating
723 Reviews
38,479 Students
7 Courses
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