What You'll Learn
- Understand the core principles of Consumer Psychology and why people's choices are driven by emotion and subconscious triggers.
- Identify and leverage key Cognitive Biases (like Anchoring and Priming) to create more effective marketing and communication.
- Apply fundamental concepts from Behavioral Economics to influence purchasing decisions and build customer loyalty.
- Master the science of persuasion to improve your negotiation, leadership, and sales skills.
- Translate neuromarketing insights into actionable business strategies that drive real-world results.
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
- No prior knowledge in neuroscience or psychology is required.
- A keen interest in understanding human behavior and a desire to apply these insights professionally.
Who This Course is For
- Marketers, Advertisers, and Brand Managers who want to create campaigns that resonate on a deeper, subconscious level.
- Sales Professionals, Negotiators, and Business Development Managers seeking a scientific edge in persuasion and influence.
- Leaders, Executives, and HR Professionals who want to improve their communication, team motivation, and change management skills.
- Entrepreneurs and Startup Founders who need to design persuasive products, pricing, and customer experiences.
Your Instructor
MTF Institute of Management, Technology and Finance
Institute of Management, Technology and Finance
4.3 Instructor Rating
90,460 Reviews
900,896 Students
271 Courses
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