Name: CMO: Strategic Marketing Director [EN]
Price: 19.99 USD
Availability: OutOfStock

EXPIRED

What You'll Learn

Conduct a marketing audit within the first 30 days of the CMO's tenure and develop a clear action plan.
Conduct market, competitor, and unit economics analysis, turning insights into strategic decisions
Build a marketing strategy that is aligned with business goals and understood by the CEO/board
Apply key frameworks: 4P, STP, Ansoff, Customer Journey, strategy matrices
Create an annual marketing strategy and defend it before management
Develop value propositions and brand positioning, create a Brand Plan
Manage digital marketing: SEO, paid media, SMM, email, CRM, content marketing
Building performance marketing: attribution, optimization, funnel from lead to revenue
Manage budgets, calculate CAC, LTV, ROMI, CLV, and make decisions based on financial metrics
Create a Digital Dashboard and manage marketing through a system of metrics
Build the structure of the marketing department, assign roles and areas of responsibility
Manage the team, set KPIs, build reports, and interact with sales/product/CEO
Apply AI tools in marketing, automate processes, and build an AI Roadmap

Requirements

No special knowledge is required to get started — the course is also suitable for those who are just preparing to grow to the level of CMO.
Experience in marketing is desirable: digital, brand, product, performance, or communications.
It is beneficial to have basic analytical skills, data handling skills, and an understanding of marketing channels.
You need a computer or smartphone to view lessons and complete exercises.
The main requirement is the desire to move to a strategic level and manage marketing as a system.

Marketers who want to grow to the level of Head of Marketing or CMO
Marketing department managers who want to transition to a strategic role and manage the entire function
Digital specialists aspiring to become full-fledged marketing directors
Product and brand managers who need a systematic view of the CMO
Startup founders who value building marketing as a business function rather than a set of channels
Professionals who want to learn about budgeting, strategy, team management, and working with CEOs
Those who want to confidently move to C-level and prove their readiness with real tools

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