What You'll Learn
- Understand the fundamental concepts and theories that shape consumer behavior.
- Analyze the impact of consumer behavior on businesses and marketing strategies.
- Explore the psychological and sociological influences on consumer choices.
- Apply insights into these factors to predict and influence consumer behavior effectively.
- Identify the stages of the consumer decision-making process.
- Evaluate how marketing strategies can target consumers at each stage for better outcomes.
- Examine how attitudes shape consumer preferences and choices.
- Develop strategies to manage and change consumer attitudes in marketing contexts.
- Investigate the link between consumer intentions and actual purchase behavior.
- Design marketing campaigns to align with and influence consumer intentions.
- Analyze current trends and issues in consumer behavior, such as digitalization and sustainability.
- Apply consumer behavior insights to address real-world marketing challenges and opportunities.
Requirements
- Basic skills of sales, marketing and Customer relationship management (CRM) Ideas.
Who This Course is For
- All UG, PG Business, Marketing, IT and other students
- Interested students to learn about the concepts of Consumer behavior, Consumer Intention & Consumer Attitude
Your Instructor
Dr. José Prabhu J
Researcher, Professor and Subject Matter Expert
4.3 Instructor Rating
60,827 Reviews
620,234 Students
340 Courses
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