What You'll Learn
- Grasp core AI concepts like machine learning, LLMs, tokens, and context windows without needing technical expertise
- Discover real-world marketing use cases of generative AI across ads, email, SEO, chatbots, personalization, and more
- Learn how leading brands use AI to boost engagement, conversions, loyalty, and customer insights through case studies
- Explore quick-start options like API-based tools (ChatGPT, Gemini) to rapidly experiment with AI in your marketing workflows
- Evaluate when to outsource AI solutions versus build internal capabilities, and what model fits your organization best
- Use simple frameworks to identify high-impact AI opportunities across your marketing funnel
- Understand the data, talent, and tools required to implement AI solutions effectively and responsibly
- Define clear goals, success metrics, and ethical boundaries for AI-powered marketing campaigns
Requirements
- A computer with internet access, basic familiarity with browsing tools, and a willingness to explore AI-assisted learning methods.
- No prior AI knowledge required!
Who This Course is For
- Marketing leaders seeking to integrate AI into their campaigns and decision-making
- Brand and digital managers looking to boost performance with generative AI
- CMOs and strategy heads wanting to explore AI’s potential in personalization and retention
- Non-technical professionals aiming to lead AI-driven marketing initiatives confidently
Your Instructor
Start-Tech Academy
5,000,000+ Enrollments | 4.5 Rated | 160+ Countries
4.5 Instructor Rating
157,333 Reviews
2,022,430 Students
129 Courses
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