What You'll Learn
- How to monitor brand mentions across AI platforms using OtterlyAI
- The fundamentals of Generative Engine Optimization (GEO) and how it differs from traditional SEO
- How to navigate OtterlyAI, set up reports, and interpret sentiment and visibility data
- Practical strategies to boost brand presence in AI-driven search engines like ChatGPT, Perplexity, and Google AI Overviews
- How to apply AI-generated insights to SEO, PR, and content strategies
- Techniques for effective team collaboration and reporting using OtterlyAI data
- Tools and resources to extend visibility efforts and streamline content planning
Requirements
- No prior experience with OtterlyAI is needed—this course starts from the basics
- A basic understanding of digital marketing, SEO, or branding is helpful but not required
- A willingness to explore AI tools and adapt to new digital strategies
- Optional: Create a free or trial account with OtterlyAI to follow along with hands-on activities
Who This Course is For
- Digital marketers and SEO professionals looking to stay ahead in AI-driven search
- Brand managers and PR specialists aiming to monitor and boost online visibility
- Content strategists who want to align with AI-generated queries and trends
- Business owners seeking to enhance discoverability through voice assistants and AI tools
- Teams using OtterlyAI or considering AI tools for reporting and analysis
- Anyone interested in mastering the shift from traditional SEO to Generative Engine Optimization (GEO)
Your Instructor
Anton Voroniuk
GenAI Expert, trusted by 900,000+ Students
4.4 Instructor Rating
44,480 Reviews
995,394 Students
130 Courses
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