What You'll Learn
- How Google Ads (Adwords) works, its pros, and cons
- About the different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each
- How to create a Google Ads account and contact Google Ads Support
- How to launch and optimize successful Google Ads Campaigns
- Creating Google Ads Bidding Strategies
- Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
- How to write an ad and ad extensions
- How to conduct keywords research and group keywords
- How to determine a budget based on your keyword research
- Working with Google Ads Editor
- How to use Google Trends to understand your search demand seasonality
- Setting up Google Analytics account and goals
- How to list your macro and micro conversions
- Installing Google Tag Manager, and Google Analytics tracking code
- How to launch remarketing ads campaign to convert, up-sell, and retain customers
- How to conversion tracking to get the most out of your advertising budget
Requirements
- No prior knowledge required
- A computer with internet access
- Eagerness to learn
Who This Course is For
- Anyone who wants to master the knowledge of PPC advertising - this Google Ads course will allow you to gain the necessary skills to launch successful campaigns.
- Marketers - this course will allow you to expand your skills and teach you how to work with paid advertising and promote your projects with Google Ads. You will acquire the necessary knowledge to further your career.
- Entrepreneurs - Entrepreneurs will be able to use the acquired skills to promote their own projects on the internet. Learn how to create, optimize and analyze advertising campaigns, increase sales, targeted traffic, and leads.
- PPC Specialists - This course will help you systematize your knowledge about paid advertising. You will master the skills of creating, optimizing, and analyzing search advertising campaigns, learn how to optimize the cost per click, conversion, and client.
Your Instructor
Experienced Instructor
Professional Educator
An experienced instructor with expertise in this field and a passion for teaching.
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