What You'll Learn
- The fundamentals of web analytics, including its principles and objectives
- The importance of Key Performance Indicators, and how to track them
- Mastery of your website’s Google Analytics 4 setup
- Ability to craft an intuitive Google Analytics 4 interface
- Setting up Google Tag Manager to track custom events and conversions
- Effective data analysis through segmentation and filtering
- Navigating standard reports and custom reports in Google Analytics 4
- Advanced analysis with GA4 Exploration
- Expert setting of the e-commerce block
- Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console
Requirements
- Basic knowledge of digital marketing is desirable, but not required
- It is recommended to have a website to execute the steps taught in this course
- Completion of all practical tasks increases the effectiveness of the course
Who This Course is For
- Aspiring Web Analytics Enthusiasts: Individuals beginning their web analytics journey, seeking a comprehensive understanding of this field.
- Marketing Visionaries: Marketing, brand, and advertising managers entrusted with planning and organizing marketing events and initiatives.
- Entrepreneurs and Marketing Leaders: Marketers and business directors aiming to gain strategies for managing campaigns or overseeing external marketing partners.
Your Instructor
Anton Voroniuk
GenAI Expert, trusted by 900,000+ Students
4.4 Instructor Rating
41,079 Reviews
952,239 Students
112 Courses
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