What You'll Learn
- The fundamentals of web analytics, including its principles and objectives
- The importance of Key Performance Indicators, and how to track them
- Mastery of your website’s Google Analytics 4 setup
- Ability to craft an intuitive Google Analytics 4 interface
- Setting up Google Tag Manager to track custom events and conversions
- Effective data analysis through segmentation and filtering
- Navigating standard reports and custom reports in Google Analytics 4
- Advanced analysis with GA4 Exploration
- Expert setting of the e-commerce block
- Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console
Requirements
- No prior knowledge required
- A computer with internet access
- Eagerness to learn
Who This Course is For
- Aspiring Web Analytics Enthusiasts: Individuals beginning their web analytics journey, seeking a comprehensive understanding of this field.
- Marketing Visionaries: Marketing, brand, and advertising managers entrusted with planning and organizing marketing events and initiatives.
- Entrepreneurs and Marketing Leaders: Marketers and business directors aiming to gain strategies for managing campaigns or overseeing external marketing partners.
Your Instructor
Experienced Instructor
Professional Educator
An experienced instructor with expertise in this field and a passion for teaching.
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