![HR Marketing Strategy for Employer Brand Management [EN]](/static/course_page_images/hr-marketing-strategy-for-employer-brand-management-en.png)
What You'll Learn
- Build and enhance your company’s online presence and career website
- Design effective employee referral programs and integrate ATS and chatbots
- Master digital and social media marketing techniques to attract talent
- Analyze and measure HR marketing results to improve recruitment efforts
- Develop a compelling employer branding strategy that aligns with your company’s mission and values.
- Leverage recruitment marketing tactics to enhance job visibility and attract high-quality candidates.
- Create targeted content marketing campaigns to showcase your employer brand on social media platforms.
- Use search engine optimization (SEO) techniques to improve the reach of job postings and employer brand content.
- Implement automated recruitment marketing tools to streamline the hiring process.
- Design effective social media advertising campaigns for recruitment purposes across LinkedIn, Facebook, and Instagram.
- Build employee advocacy programs to amplify your employer brand and attract passive candidates.
- Develop personalized email marketing campaigns for nurturing relationships with potential candidates.
- Utilize data-driven insights to refine recruitment marketing strategies and improve ROI.
- Establish key performance indicators (KPIs) to measure the success of employer branding campaigns.
- Create a talent pipeline using digital platforms and community engagement strategies.
- Develop strategies for managing employer brand reputation through proactive crisis communication.
- Integrate video content and storytelling techniques to enhance recruitment marketing effectiveness.
- Leverage influencer marketing to boost employer brand visibility on social platforms.
- Conduct regular employer brand audits to ensure alignment with organizational goals and employee perceptions.
Requirements
- No prior experience is required; this course is open to anyone eager to learn and apply HR marketing strategies to attract and retain top talent.
Who This Course is For
- This course is for HR professionals, recruiters, business leaders, and marketing specialists seeking to enhance their skills in HR marketing, improve recruitment efforts, and attract top talent through effective branding and digital strategies.
Your Instructor
PapaHR: #1 Udemy HR Instructor • 115K Learners • Pritula Academy • 4.5 ★ (7700 reviews) • 380 courses: SHRM CIPD HRCI AI ChatGPT
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