What You'll Learn
- The notion of keyword research and reasons to conduct it
- Latest keyword tendencies in SEO
- Definition of user intent and its role in the process of a keyword selection
- Semantic core and the algorithm of its building
- Structure o keywords and their types
- Long-tail keywords as a basis of keyword strategy
- Tips and tricks on brainstorming
- 5 metrics to consider while choosing keywords for targeting
- Analysis of competitors' websites
- Google instruments to collect statistics
- Ahrefs as a keyword research tool
- Keyword clustering process
- Placing semantics
Requirements
- There are no special requirements or skills needed - your wish to find keywords that will let you rank high and have good conversions is enough
Who This Course is For
- Beginning SEO specialists who want to take a structured approach to the process of keyword research
- Digital marketing specialists who are willing to use keywords as a tool for driving organic traffic
- Business owners who deal with website optimization on their own and want to rank high on Google
Your Instructor
Anton Voroniuk
GenAI Expert, trusted by 900,000+ Students
4.4 Instructor Rating
44,536 Reviews
996,404 Students
130 Courses
Related Courses
More free Marketing courses you might be interested in
Free 100% Off
Today
Expires in 3 days
Master Storytelling for Sales: Complete Course and Workbook
Proven Copywriting Secrets + Marketing Strategies to Stop Chasing and Start Attracting 6 and 7-Figu…
Free 100% Off
Today
Expires in 3 days
Facebook Ads: Run Your First Ad Campaign
Get started with Facebook Ads and launch effective campaigns to reach new customers and grow your b…
Free 100% Off
Today
Expires in 3 days
How to Create Your Perfect LinkedIn Outreach Campaign
Unlock LinkedIn's Potential: Master Lead Generation and Sales Success
Free 100% Off
Today
Expires in 3 days
Account-Based Marketing - ABM: Increase Your B2B Efficiency
Master Account-Based Marketing and Enhance Your B2B Marketing to Focus on Ideal Customers and Incre…
Never Miss a Coupon!
Subscribe to our newsletter to get daily updates on the latest free courses.