What You'll Learn
- Understand what marketing analytics is and why it matters in digital marketing.
- Identify and track essential KPIs (Key Performance Indicators) for different marketing channels.
- Navigate the Google Analytics interface and interpret key reports.
- Set up and configure Google Analytics for a website or campaign.
Requirements
- No prior experience in marketing or analytics is required.
- Basic computer skills (browsing the web, using spreadsheets).
- Access to a Google account (for Google Analytics and Looker Studio).
- A website or access to one (optional, but useful for hands-on practice).
Who This Course is For
- Aspiring digital marketers who want to understand how data drives marketing decisions.
- Small business owners or entrepreneurs who want to track and improve their marketing performance.
- Marketing students and freshers looking to build practical, job-ready skills.
- Freelancers and content creators who want to measure the impact of their campaigns.
- Anyone curious about marketing metrics, dashboards, or Google Analytics—no prior experience needed.
Your Instructor
Ritu Singh
E-course development
4.5 Instructor Rating
55 Reviews
11,375 Students
4 Courses
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