Name: Marketing Strategy Development: Stand Out From the Crowd
Availability: InStock

What You'll Learn

How to create a comprehensive digital marketing strategy for your project
What is a digital marketing strategy and its main types?
Techniques for assessing the target market and competitive analysis
Strategies for comprehending market positioning and potential avenues for growth
Methods for pinpointing and analyzing the target audience
Tactics for understanding consumer behavior and needs
The idea and different types of brand positioning
How to create a compelling unique selling proposition
What is a marketing mix? Classic and extended marketing mix models
4Cs, 4Rs, 3i, SIVA marketing mix models
Varieties of marketing communication channels and strategies for their selection
What is an omnichannel marketing, its benetits and difference from multichannel marketing
Insight into marketing budgeting and evaluating the outcomes of marketing endeavors
Main marketing metrics and their meaning

Requirements

To enroll in this course, all you need is the desire to become an expert in marketing strategy development

Marketing professionals across different levels or those transitioning into marketing roles who want to strengthen their foundational knowledge and skills in developing comprehensive digital marketing strategies
Professionals from non-marketing backgrounds who are considering a career shift into marketing and need to familiarize themselves with marketing fundamentals and strategy development processes
Independent contractors or consultants offering digital marketing services to clients who aim to refine their strategic approach and expand their expertise in digital marketing strategy formulation
Individuals running their own businesses who want to develop effective digital marketing strategies to promote their products or services within competitive markets
Undergraduate or graduate students studying marketing or related disciplines who seek practical insights and guidance in crafting digital marketing strategies
Anyone who have a keen interest in marketing but lack formal education or training in the field

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