Name: Marketing Strategy Masterclass: Build a Winning Growth Plan
Availability: InStock

What You'll Learn

Conduct Market Research: Master SWOT and PESTEL tools to analyze market trends and create data-driven customer personas for precise targeting
Set SMART Objectives: Learn to define measurable marketing goals that align perfectly with broader business vision and long-term growth.
Master Brand Positioning: Build a compelling value proposition that differentiates your brand and resonates with your target audience.
Optimize Budget & Channels: Strategically allocate resources across the right marketing channels to maximize ROI and team efficiency.
Execute Impactful Campaigns: Manage the full campaign lifecycle, from creative briefs and content strategy to successful multi-channel launches.
Analyze & Improve Results: Track essential KPIs and use attribution models to measure performance and continuously optimize your strategy.

Requirements

Fundamental Marketing Knowledge: A basic understanding of marketing terms (like "4 Ps" or "SEO") is helpful but not strictly required for ambitious beginners.
Business Mindset: Students should have an interest in business growth, whether they are entrepreneurs, aspiring managers, or career-switchers.
No Prior Strategy Experience Needed: This course is designed to take students from tactical thinking to strategic leadership.

Aspiring Marketing Managers: Junior or mid-level marketers who want to move beyond daily tasks and start making high-level strategic decisions.
Entrepreneurs & Small Business Owners: Founders who need a clear, structured roadmap to grow their business and stop "guessing" which channels will work.
Career Switchers: Professionals from sales, communications, or general business roles looking to transition into a specialized marketing strategy role.
Freelancers & Consultants: Service providers who want to offer more value to their clients by providing strategic planning rather than just execution.

Experienced Brand Development Manager and Strategist

4.3 Instructor Rating

37 Reviews

4,751 Students

3 Courses

14.99 FREE 100% OFF

Expires in 3 days

Certificate of Completion

Full Lifetime Access

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