What You'll Learn
- What is Brand Management vs Product Management
- Detailed case studies of Five of the Top Brand Management companies like Apple, Coca Cola etc
- What are the Brand Management Excellence Requirements
- How to meet these requirements
- Building Emotional Connections
- Maintaining Consistency and Cohesion
- Emphasizing Innovation
- Customer Centric Approach
- Distinct Brand Values
- Iconic Brand Symbols
- Brand Advocacy and Partnership
- Disruptive Strategies
- Social Responsibility
- Evolving with the Times
Requirements
- Willing to spend 7 hours to learn
Who This Course is For
- MBA Students
- BBA Students
- Aspiring Brand Management Professionals
- Brand Management Professional want to learn a lot more
Your Instructor
Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
Management Coach and Mentor with 40 years experience
4.4 Instructor Rating
11,342 Reviews
330,731 Students
62 Courses
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