Free Udemy Course __
Mastering Go-To-Market (GTM): A Step-by-Step Guide
Unlock the Secrets to Successful Product Launches and Market Penetration
4.5 (1,089 students students enrolled) English
professionalMarketing
What You'll Learn
Understand what a Go-To-Market strategy is, its importance in achieving product success, and the various types of market entry strategies.
Learn how to define and analyze the target market, develop an Ideal Customer Profile (ICP), and use market research techniques to gather actionable insights.
Discover methods to differentiate your product from competitors, create a compelling Unique Selling Proposition (USP)
Master the techniques of customer segmentation and personalization, and understand how to devise pricing strategies that facilitate market penetration.
Implement tactics for generating demand, acquiring customers, and understanding the nuances of outbound versus inbound marketing strategies.
Utilize digital marketing techniques including email marketing, social media strategies, and performance marketing to boost product visibility and engagement.
Learn strategies for scaling your GTM efforts and localizing your approach to fit global markets.