Name: Product Marketing: Advanced Go-to-Market (GTM) Strategy
Availability: InStock

What You'll Learn

Develop and execute a complete, end-to-end Go-to-Market strategy for any product or service.
Implement a full Product-Led Growth (PLG) strategy to build products that drive their own acquisition and conversion.
Craft a unique Value Proposition and apply advanced frameworks like Category Design to position your product as a market leader.
Design and manage a professional, tiered product launch plan, from a quiet MVP to a blockbuster event.
Build a high-impact Sales Enablement program that bridges the gap between marketing strategy and sales execution.
Create advanced pricing and packaging models for SaaS and digital products to maximize revenue and adoption.
Analyze GTM performance using key business metrics like LTV, CAC, and Pipeline Velocity to prove marketing ROI.
Develop a strategic plan for international expansion and product localization.
Conduct advanced market analysis to define a data-driven Ideal Customer Profile (ICP) and user personas.
Build and manage an indirect GTM channel strategy by creating a powerful partner ecosystem.

Requirements

For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
A basic understanding of general business or marketing concepts will be beneficial but is not strictly required. The foundational modules are designed to get you up to speed.
Most importantly, you need a strong desire to learn and a passion for building and launching successful products!

No special requirements. Course for any who want to build a career at Product Management or improve their knowledge.
Aspiring or current Product Marketers who want a comprehensive, A-Z playbook for Go-to-Market strategy.
Product Managers who want to master the commercial side of their role and ensure their products succeed in the market.
Marketing Managers and Leaders who are responsible for planning and executing product launches.
Entrepreneurs and Startup Founders who need to develop a winning GTM plan to launch their new venture.
Sales Leaders and Enablement Professionals who want to understand the strategic GTM context behind the sales targets.
Business Strategists and Consultants who advise clients on product and market strategy.

Institute of Management, Technology and Finance

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274 Courses

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