What You'll Learn
- Definition and key features of brand reputation
- Reasons to manage brand reputation
- Reputation management methods: ORM and SERM
- Main components of reputation management
- Brand monitoring to analyze your current reputation
- Manual and automatic monitoring tools
- Brand Mentions as an automatic monitoring tool
- Competitor analysis
- Analysis of monitoring results and building reputation management strategy
- Strategy implementation and brand management optimization
- Ways to increase brand and customer loyalty
- Work with reviews and negativity
Requirements
- No background skills needed - just your wish to monitor and manage your company's brand reputation so that it could speak for itself.
Who This Course is For
- Business owners who want to learn how to manage their companies' brand reputation and build a strategy
- Reputation manager, whose job involves auditing and researching the brand, establishing a strategy, and monitoring the company’s image
- All digital specialists who are involved in the process of brand reputation management
Your Instructor
Anton Voroniuk
GenAI Expert, trusted by 1,000,000+ Students
4.4 Instructor Rating
47,446 Reviews
1,026,055 Students
143 Courses
Related Courses
More free Marketing courses you might be interested in
Free 100% Off
Today
Expires in 3 days
Marketing & Customer Experience Management CXM Excellence
Executive Certificate: Marketing Strategy, Customer Experience Management, Generative AI GPT, Segme…
Free 100% Off
Today
Expires in 3 days
Faceless Instagram Marketing Using ChatGPT And Ai
Instagram Content Creation for Instagram Growth With Viral Content Marketing Using AI and ChatGPT
Free 100% Off
Today
Expires in 3 days
Faceless Social Media Content Creation Using ChatGPT And AI
Learn Social Media Marketing & Management, Ai Video Creation & Content Generation, Tiktok, Youtube …
Free 100% Off
Today
Expires in 3 days
Faceless Instagram Marketing: How To Grow an Ai Niche Page
Learn Instagram marketing & content creation using AI tools, Grow with social media marketing conte…
Never Miss a Coupon!
Subscribe to our newsletter to get daily updates on the latest free courses.