What You'll Learn
- Definition and key features of brand reputation
- Reasons to manage brand reputation
- Reputation management methods: ORM and SERM
- Main components of reputation management
- Brand monitoring to analyze your current reputation
- Manual and automatic monitoring tools
- Brand Mentions as an automatic monitoring tool
- Competitor analysis
- Analysis of monitoring results and building reputation management strategy
- Strategy implementation and brand management optimization
- Ways to increase brand and customer loyalty
- Work with reviews and negativity
Requirements
- No background skills needed - just your wish to monitor and manage your company's brand reputation so that it could speak for itself.
Who This Course is For
- Business owners who want to learn how to manage their companies' brand reputation and build a strategy
- Reputation manager, whose job involves auditing and researching the brand, establishing a strategy, and monitoring the company’s image
- All digital specialists who are involved in the process of brand reputation management
Your Instructor
Anton Voroniuk
GenAI Expert, trusted by 900,000+ Students
4.4 Instructor Rating
41,079 Reviews
952,239 Students
112 Courses
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