What You'll Learn
- What is search engine optimization (SEO)
- Main SEO components and principles
- First insights into SEO career and review of the SEO vacancies
- What are search engines and how they work
- Google ranking factors and search algorithms
- How to use various types of SEO promotion
- How to check the website for updates and remove the effec of the filter algorithm
- Best manual and automatic ways to conduct competitive analysis
- How to benchmark SEO performance and set SMART goals
- How to optimize a website for technical SEO
- How to conduct keyword research
- How on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors
- Tips and tricks that can help you structure a website and improve its usability
- Which SEO best practices to apply when working with content at every stage
- How to strengthen your off-page SEO and increase your domain authority
- How to improve your link-building activities
- How to use the most popular SEO tools for your website
- What is local SEO and how to use Google My Business?
Requirements
- Basic knowledge of digital marketing and SEO is ideal, but not required
- Some free / paid SEO tools will be used in this training
- It is recommended to have a website to execute the steps taught in this course
- Completion of all practical tasks increases the effectiveness of the course
Who This Course is For
- People who are interested in learning an online profession – This search engine optimization course will allow you to gain the skills needed for a career in digital marketing.
- Marketers – This class lets you extend your skills in SEO, allowing you to serve your clients better as a marketing specialist.
- Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own online digital marketing until they have the funds to hire a SEO professional.
- SEO specialists - This course will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career.
Your Instructor
Anton Voroniuk
GenAI Expert, trusted by 900,000+ Students
4.4 Instructor Rating
44,433 Reviews
994,177 Students
130 Courses
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