Name: The CEO Guide: Playbook for Chief Executive Officers [EN]
Availability: InStock

What You'll Learn

Understand the real role and key responsibilities of a CEO in a modern organization
Master strategic planning tools like SWOT, PESTEL, and high-level vision development
Build and manage strong executive and operational teams
Develop and execute innovation and product strategies
Oversee and optimize sales and marketing strategies that drive growth
Apply financial planning, budgeting, and capital management techniques
Make high-stakes decisions and manage crisis situations with confidence
Lead organizational change and successfully manage business transformations
Integrate AI and digital technologies into business operations
Build effective collaboration with the COO and other C-level leaders

Requirements

No formal business education or MBA is required
A basic understanding of how businesses operate is helpful
Ideal for current or aspiring CEOs, COOs, founders, or executive-level leaders
A willingness to reflect, plan strategically, and apply leadership tools in real scenarios

Current CEOs and founders who want to sharpen their leadership, strategy, and decision-making skills
Aspiring CEOs, COOs, and C-level executives preparing to step into top leadership roles
Business owners and entrepreneurs looking to scale their company with structured executive thinking
Senior managers transitioning into more strategic responsibilities or building cross-functional oversight
HR professionals and business consultants who want to better understand the CEO mindset to support leadership effectively
Anyone responsible for strategic growth, team leadership, or business transformation

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